about purely christmas

At Purely Christmas, we’re simply head over heels in love with the festive season. If you adore transforming your home into a place of Christmas magic, welcome. You’ve found your tribe.

Purely Christmas is the vision of founder Judy Sellwood, who has spent 15 years in retail, sourcing gorgeous objects, and is passionate about applying that aesthetic sensibility to Christmas decorating, creating a visual feast for family and friends. From the wreath on the door to a bauble-festooned tree, and many a charming festive vignette in-between, Judy believes in using Christmas decorations to capture the magic and joy of the season.

Purely Christmas is a curated collection of uniquely beautiful decor, selected with a fresh and simple, European-meets-Australian aesthetic in mind, to help you create a distinctive and joyous Christmas look.

At Purely Christmas, we also recognise that many of us are time poor, especially around this time of year, and simply can’t style a Christmas look from scratch, so we’ve done the hard work for you. Browse our individual decorations for the final piece in your Christmas collection, or purchase one of our specially curated Christmas decorating sets for a complete festive look with one click.

Merry Christmas and happy decorating!